Marketing Specialist

Company Name: KK Chhabira Pty Ltd t/a Skydrive Motors

Position: Marketing Specialist

Work type: Full-time

• Developing and coordinating marketing initiatives, advertising campaigns and promotional programs to increase awareness of Skydrive Motors and support business growth and vehicle sales objectives.
• Researching automotive market conditions, customer preferences and competitor activity to identify market opportunities and potential demand for existing and newly sourced vehicle ranges.
• Analysing customer enquiry data, sales trends and digital campaign performance to identify market demand and inform future marketing strategies.
• Advising management on vehicle positioning, pricing, promotional activities and suitable marketing channels based on market research and insights.
• Coordinating the production of advertising campaigns, including artwork, copywriting and media placement, within agreed timelines and budgets.
• Planning marketing programs aimed at reaching relevant customer segments and effectively communicating the features and value of our pre-owned, imported and Australian-delivered vehicles.
• Creating, scheduling and publishing promotional content across the dealership's website, social media and online automotive platforms.
• Evaluating pricing strategies and their potential impact on sales performance and profitability using relevant market and statistical data.
• Monitoring the effectiveness of marketing and advertising initiatives and preparing reports and recommendations to improve campaign performance, market reach and lead generation.
• Reviewing and recommending improvements to website and digital content to enhance search engine performance, online visibility and customer engagement.

• A relevant bachelor’s degree or higher in Marketing, Business, Commerce or a related discipline. At least five years of relevant experience may be considered in lieu of the formal qualification.
• Previous experience in a marketing, advertising or related commercial role, preferably within the automotive, retail or other customer-focused industry.
• Demonstrated ability to research markets, interpret customer and sales information and translate findings into effective marketing initiatives.
• Sound understanding of digital marketing, social media, online advertising and the development of promotional content.
• Strong written and verbal communication skills with the ability to work effectively with management, customers and external service providers.
• Well organised, proactive and commercially focused, with strong attention to detail and the ability to manage multiple marketing activities.

• Salary: $75,000 - $85,000 plus Superannuation

Skydrive Motors is an automotive dealership specialising in a carefully selected range of quality pre-owned vehicles. We offer top-grade Japanese vehicles imported directly from Japan, together with Australian-delivered vehicles sourced locally. We are committed to providing customers with quality vehicles, competitive options and a reliable purchasing experience. As our vehicle range and customer base continue to grow, we are looking for a motivated Marketing Specialist to strengthen our market presence and support the ongoing growth of the business.

Please send your resume and a short cover letter to info@skydrivemotors.com. Only applications sent to this email will be considered, and short-listed candidates will be contacted.

• Location: Victoria