Marketing Specialist I

First Financial Federal Credit UnionJob Description

Job Title: Marketing Specialist I, II, III

Department: Marketing

Reports To: Marketing Manager

FLSA Status: Exempt

☒ Full-time

In office position with the opportunity for a hybrid schedule after a probationary period.

Function

To execute creative marketing campaigns across various channels, and evaluate the effectiveness using key performance metrics in order to increase brand awareness, member engagement and member acquisition in support of the marketing plan and the achievement of the credit union’s strategic plan goals.

Marketing specialist i

Writing and Communication

• Responsible for the copywriting, management and implementation of press releases.
• Assists with mass media creative and provides accompanying radio scripts.
• Assist with all monthly creative for all channels, including digital, web and in-branch
• Responsible for the copywriting, design and implementation of monthly, quarterly and annual electronic and print communication.
• Utilize a data warehouse platform to research and select target audiences for product and service campaign development based on credit union’s strategic plan goals. Collaborate with marketing/communications agencies for collateral creation and campaign implementation.
• Utilize marketing automation platforms to execute direct mail, digital, and print campaigns.
• Provide input into the direction and implementation of new member, youth and indirect member onboarding
• Manage marketing within credit score platform
• Work with vendors to ensure all monthly creative is consistent with branding, tone, and style.
• Ensure that marketing creatives undergo compliance reviews.
• Provide assistance to the Marketing Coordinator with the Referral Reward Program.
• Create and maintain all internal project schedules relating to the projected marketing plan. Utilize this planning to drive workflow, ensuring all are meeting monthly deadlines.
• Primary liaison to assigned dept for determining possible campaign development related to credit union strategic plan goals
• Provide creative support to the Business Development and Youth Outreach teams.
• Able to manage and fulfill many internal credit union-wide department requests for creative, web or copy needs.

Web, Digital and Social

• Assist Social and Digital Channels Specialist in creating and executing social media content and campaigns.
• Collaborate and implement content and other collateral for credit union website.
• Ensure all formatting of web pages remain consistent.
• Assist Social and Digital Channels Specialist in coordinating creative with vendors for open internet campaigns.
• Interact with all departments to understand business needs of content edits.

Projects and Events

• Schedule, organize, promote, manage, and attend, as needed, all events. Ensure all needs are met by caterers, and that all meeting/event logistics are handled prior to and during event including coordinating all technology needs.
• Create and/or facilitate the production of presentations for events
• Handle all photography needs for events and campaigns

Marketing specialist ii

Perform all duties as listed under Marketing Specialist I

Creative Content and Communication

• Plans, develops and executes direct mail campaigns promoting the credit union products and services.
• Provides input and manages the direction and implementation of new member, youth and indirect member onboarding
• Provide guidance to the Marketing Coordinator on monthly statement messages, the design and review of product specific marketing material to all SEGs, and the coordination of changes affecting all printed inventory.

Web, Digital and Social

• Independently research and provide recommendations for content and collateral for credit union website.
• Measure web traffic and content performance using analytics tools.
• Able to create and execute engaging social media displays and content as needed.
• Monitor and respond to social media platform feedback and issues on weekends and after hours.

Projects and Events

• Serve on project teams to assist with the launch of new products, new services and new experiences; act as Marketing representative in collaboration with internal project management teams.

Marketing specialist iii

Perform all duties as listed under Marketing Specialist I and II

Creative Content and Communication

• Proficient with data warehouse and email marketing automation platforms.
• Able to manage and fulfill any internal credit union-wide department request for creative, copy or web needs.

Web, Digital and Social

• Work with Social & Digital Channels Specialist to provide updates to web content to enhance SEO performance.
• Assist in adjusting content strategies based on performance data/analytics and feedback.

Adheres to regulations and organizational policies, maintaining awareness and knowledge required to perform the duties of the position including all aspects of the Bank Secrecy Act, Fair Lending, and Information Security.

Equal Opportunity Employment

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General

• Experience with social media platform content development
• Highly skilled in writing and editing content across different mediums
• Experience in email and digital marketing automation platforms
• Experience with data warehouse systems and ability to analyze and report on campaign performance
• Experience with online banking digital analytics and targeting platform
• Experience in content management systems
• Experience with Adobe Creative Suite
• Experience in event management
• Experience with compliance within ADA online accessibility standards
• Able to multitask in a fast-paced, high-volume environment
• Well-developed planning and time management skills
• Exceptional attention to detail
• Solid creative thinking and communication of brand
• Strong verbal and written communication skills to communicate with business areas across the organization
• Proficient with Microsoft Suite
• Familiar working within a ticketed project management system
• Provides marketing support to the Business Development team
• Able to contribute to high performing credit union projects
• Support of the Core 4 values of the Credit Union
• Responds to telephone calls and member requests for information
• Performs other related duties of similar scope and complexity

Experience

Based on level; ranges from two years to six years of similar or related experience.

• Marketing Specialist I: 2-4 years of experience
• Marketing Specialist II: 4-6 years of experience
• Marketing Specialist III: 4-6 years of experience

Education

High school diploma or GED equivalent. Preferred: 4-year college degree or equivalent experience

An equivalent combination of education and experience may be accepted as a satisfactory substitute for the specific education and experience listed above.

• Salary Grade(s): 9, 10, 11
• Compensation details: 51400-75000 Yearly Salary

• EEO-1 Job Class: 5 - Administrative Support Workers
• Location: Admin Center

First Financial of Maryland Federal Credit Union is an Equal Opportunity employer with a strong commitment to hiring for our mission and diversifying our staff. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, age, sex, sexual orientation, gender identity, disability, marital status, protected veteran status or any other factor protected by law.