Marketing Coordinator

Having your own vehicle is essential for this post. This role is based at Royal Leamington Spa but you will be allocated as the Marketing Coordinator for Pershore College.

Interviews for this post will take place Monday 26th of October in Leamington Spa.

The Marketing Coordinator plays a vital role in achieving WCG’s business objectives by delivering a full spectrum of marketing activities tailored to drive growth across key areas, including Further Education, Higher Education, Adult Courses, Apprenticeships, and Commercial income streams. This position requires a high level of competence in managing expectations across WCGs diverse colleges, maintaining strong stakeholder relationships, and ensuring marketing efforts are aligned with WCG goals.

The role demands an adaptable, proactive, and results-driven individual who can juggle multiple priorities, deliver high-quality outcomes under pressure, and constantly seek ways to improve the effectiveness of marketing activities.

The successful candidate will support the planning, implementation, and evaluation of all marketing campaigns and activities focusing on a selection of college(s) within the WCG group.

The role also involves organising key events, including open events, awards ceremonies and stakeholder engagement events for the selected college(s) and the wider group. Flexibility and versatility are essential, as the role's focus may shift based on business priorities.

KEY RESPONSIBILITIES

Campaign Development and Management

● Integrated Campaigns: Develop and execute annual marketing plans in collaboration with the Marketing Manager, utilising channels such as digital, print, outdoor, and social media to achieve business targets.
● Lead Nurturing: Implement CRM-driven marketing automation tools to design communications that guide leads through the decision-making process.
● Performance Monitoring: Evaluate campaign effectiveness, measure ROI, and provide regular reports to stakeholders to refine strategies.

Digital and Content Marketing

● Website Management: Maintain and optimise course and product pages, ensuring engaging, accurate, and SEO-aligned content. Regularly report on web performance.
● Social Media: Manage social media accounts to drive engagement, build connections, and foster stakeholder relationships.
● Digital Advertising: Plan and execute targeted digital campaigns, including Google Ads, Facebook, and LinkedIn, to boost inquiries and applications.
● Content Creation: Write compelling copy for diverse outputs such as emails, publications, and social media, ensuring materials are engaging and error-free.
● Publications: Lead the creation of key publications like prospectuses and manage

Event Coordination and Support

● Event Management: Organise and deliver major events, including open events, awards ceremonies and other recruitment and stakeholder engagement events, ensuring timely and professional execution.
● Event Collaboration: Work with the broader teams to plan, execute, and evaluate event success.

Data Analysis and Reporting

● Performance Insights: Analyse data such as application trends, event feedback, and digital metrics to inform marketing strategies.
● Stakeholder Reporting: Provide actionable insights in regular reports shared with internal and external stakeholders.

Stakeholder Engagement

● Build and maintain positive relationships with academic clients, ensuring marketing activities align with their objectives.
● Represent the college and the Marketing Department at internal and external meetings and events.

Continuous Improvement

● Regularly review marketing activities, identifying areas for enhancement to improve efficiency, effectiveness, and ROI

TECHNICAL COMPETENCIES

● Create and execute comprehensive marketing plans to achieve specific business objectives.
● Deliver marketing campaigns across various media channels, ensuring timely and on-budget execution.
● Analyse digital performance using tools like Google Analytics and social media platform insights.
● Write compelling and accurate copy for diverse marketing outputs.
● Use data analysis to inform decision-making and improve marketing effectiveness.
● Communicate persuasively, especially with secondary school audiences, parents/caregivers, and employers.
● Demonstrate strong presentation skills and engage effectively with the public and stakeholders.
● Manage time effectively to balance multiple projects and meet deadlines.

CORE COMPETENCIES

Ownership

● Ownership: Act as an ambassador for WCG, taking ownership of the marketing plan and fostering collaborative relationships.
● Results-Oriented: Measure and evaluate marketing efforts, adapting strategies for continuous improvement.
● Resource Management: Handle multiple priorities, manage budgets effectively, and ensure high-quality outcomes.
● Communication: Build trust through professionalism, maintain a positive attitude, and collaborate effectively with stakeholders.

Target and Results

● Performance Evaluation: Measure and assess the effectiveness of marketing activities to ensure alignment with objectives.
● Impactful Reporting: Deliver clear and insightful written and verbal reports to stakeholders.
● Continuous Improvement: Adapt strategies based on outcomes to enhance effectiveness and achieve better results.

Resource Management

● Project Coordination: Effectively manage multiple projects simultaneously, maintaining quality and meeting deadlines.
● Budget Optimisation: Source and allocate media resources strategically to maximise return on investment (ROI).
● Attention to Detail: Ensure all projects are executed with precision and high standards.

Communications and Collaboration

● Stakeholder Engagement: Work collaboratively with internal teams and external partners to achieve shared goals.
● Professionalism: Establish credibility through consistent, high-quality work and a positive attitude.
● Team Collaboration: Build strong working relationships by fostering open communication and mutual respect.
In order to support during busy exam periods, you may be asked to undertake exam invigilator duties. The College will provide training.

The list of duties is not exhaustive but outlines the main features of the post at appointment and may vary as the job evolves without affecting the nature of the duties or the responsibility level.

EMPLOYEE BENEFITS

When you join WCG we offer you a whole host of employee benefits, including:

● Comprehensive training programme.

● Generous leave entitlement plus up to four free College Closure days a year

● WCG offers all employees who are carers the option to request a period of Carer’s Leave that is equal to their usual working week, paid at their normal pay.

● Leadership & Management training programme to develop our next generation of managers.

● Superb health and wellbeing support with Wellbeing@WCG.

● The opportunity to join our voluntary health cash plan run by Health Shield.

● Discounted Full Cost Recovery courses.

● Cycle to work scheme.

● Free on-site gym

● Discounted hair and beauty treatments in our College salons.

● Pension schemes.

● Free will writing service.

● Free car parking on-site.

● Free flu vaccination voucher (available annually)

Essential

● GCSE Grade C or above in English and Mathematics, or Level 2 equivalent qualification.
● Experience of working in the education sector or a youth audience.
● Experience in delivering integrated marketing campaigns.
● Good understanding of current digital marketing concepts and best practice.
● Experience in working with social and digital platforms.
● Experience of working to targets with results driven outcomes.
● Experience of writing creative and engaging marketing copy.
● Managing a wide variety of activities for a number of clients
● Excellent IT skills
● Hold a current full UK driving licence free of major endorsements