Event

Fundamentals of Customer Discovery

Name: Fundamentals of Customer Discovery
Start: 2026-10-09T16:30:00+00:00
End: 2026-10-09T18:00:00+00:00
Location: Duques Hall, 359

Friday, October 9, 2026 Washington, DC

When: Friday, October 9, 2026 at 4:30 pm – 6:00 pm (UTC)
Where: Duques Hall, 359, Washington, DC
Type: Event
Organizer: George Washington University events
Cost: Free

About this event

Learning who your customer is and how your idea serves them is a crucial first step in launching your venture.

Customer discovery is the foundation of evidence-based entrepreneurship. This workshop ties all of the previous lessons learned and teaches students how to validate or invalidate assumptions by conducting structured interviews with potential customers. Participants learn how to ask effective questions, uncover insights, identify patterns, and use customer feedback to improve their venture concept.

Get ready for it

Practice your 60-second intro Recruiters at fairs ask "tell me about yourself" first. QR code for your resume Print it on the resume so a recruiter can open your portfolio on the spot. Follow-up email Write the thank-you note the same evening while they still remember you.

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